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  • Here’s what happened when I dropped math problems on a channel that has nothing to do with math.

    September 23, 2025

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    John Higginbotham

    I run a couple of math-related YouTube channels—one focused on applied math for business, and another centered on data science. As you can imagine, there’s quite a bit of overlap between the two. Across most of my channels, the audience tends to skew older, usually 40+. Even on TikTok, where I mainly post history…

  • What do door-to-door sales and AI call centers have in common? More than you’d think

    June 20, 2025

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    John Higginbotham

    I recently came across a SaaS platform designed specifically for door-to-door salespeople. It caught my attention because door-to-door sales isn’t something you see much of anymore and it got me to thinking… In recent years, there’s been a major shift toward phone-based selling, especially for high-ticket items. Some websites even make it difficult—or outright…

  • When Your Inner World Has Its Own Zip Code

    June 10, 2025

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    John Higginbotham

  • Toxic Partners & Toilet Politics: My Entrepreneurial Horror Story

    June 2, 2025

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    John Higginbotham

    Analog business models have a dark side, and divesting myself from them took years of recovery and financial losses—far more arduous than leaving any “job” I ever had. Divorcing myself from disrespectful, overbearing business partners that I slowly lost respect for and untangling collective messes created a lot of friction and mental anguish…. While…

  • I Just Watched “Bear Grylls Meets President Zelenskyy – Reporting from Ukraine – War Zone”

    June 1, 2025

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    John Higginbotham

    Much like during World War II, life in many parts of Ukraine continues with a sense of normalcy—people still go to work, shop for groceries, and carry on with daily routines—even as the war rages on. I’ve always been fascinated by how people manage their everyday lives in the middle of a conflict. How…

  • Why Should You Need to Read Book Everyday

    Why Should You Need to Read Book Everyday

    April 11, 2025

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    John Higginbotham

    It’s no secret that the digital industry is booming. From exciting startups to global brands, companies are reaching out to digital agencies, responding to the new possibilities available. However.

  • For a More Creative Brain Follow These 5 Steps

    For a More Creative Brain Follow These 5 Steps

    April 11, 2025

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    John Higginbotham

    Nearly all great ideas follow a similar creative process and this article explains how this process works. Understanding this is important because creative thinking is one of the most useful skills you can possess. Nearly every problem you face in work and in life can benefit from innovative solutions, lateral […]

  • The Proven Path to Doing Unique and Meaningful Work

    The Proven Path to Doing Unique and Meaningful Work

    April 11, 2025

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    John Higginbotham

    Nearly all great ideas follow a similar creative process and this article explains how this process works. Understanding this is important because creative thinking is one of the most useful skills you can possess. Nearly every problem you face in work and in life can benefit from innovative solutions, lateral […]

  • 30 One-Sentence Stories From People Who Have Built Better Habits

    30 One-Sentence Stories From People Who Have Built Better Habits

    April 11, 2025

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    John Higginbotham

    In this article, I’d like to share 30 “one-sentence stories” about building better habits. (They are not all exactly one sentence, but they are very short.) None of these stories are mine. They were sent to me by readers of Atomic Habits. My hope is that these examples will illustrate how real people […]

  • When the 80/20 Rule Fails: The Downside of Being Effective

    When the 80/20 Rule Fails: The Downside of Being Effective

    April 11, 2025

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    John Higginbotham

    Audrey Hepburn was an icon. Rising to fame in the 1950s, she was one of the greatest actresses of her era. In 1953, Hepburn became the first actress to win an Academy Award, a Golden Globe Award, and a BAFTA Award for a single performance: her leading role in the […]

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